Small Business Saturday
Small Business Saturday is an American shopping holiday designated for small companies celebrated every year on Saturday after US Thanksgiving (the busiest shopping seasons of the year) and this year this day is celebrated on November 24. It is very difficult for small businesses to compete with big companies, that is why this day is celebrated every year. Small businesses are essential to healthy local economies, and they provide a lot of benefits to consumers that big corporations simply cannot. Every November, small business owners can take part in this day. In the UK, Small Business Saturday was started in the year 2013 after it gained popularity in the United States of America.
“Small business is the backbone of our economy. I’m for big business, too. But small business is where the jobs are generated” – Michele Bachmann.
History of Small Business Saturday
Small Business Saturday was first observed on 27th November 2010 in the United States. American Express created the day and it gives brick-and-mortar stores and small businesses around the country a significant boost and a way to get shopper’s attention between Black Friday and Cyber Monday. The 1st event for this day was supported by American Express, Boston Mayor Thomas M. Menino, The National Trust for Historic Preservation and Roslindale Village Main Street. American Express promoted Small Business Saturday through a nationwide television and radio campaign In the year 2010. American Express also advertised this event using social media and public relations. Many small business groups and local politicians in the United States also made a public and the official announcement about the campaign, and this led to more than 1 million Facebook ‘like’ registrations and almost thirty thousand tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday. From the time this day was founded, it has been an excellent opportunity to reconnect with customers and increase sales. A massive amount of $16.2 billion was spent on this day in the year 2015, which is a 14% increase from the previous year.
Other Celebrations on November 24
November 24 is also celebrated as
How to Celebrate Small Business Saturday
If you are a small entrepreneur or the supporter of small business, then take this day as an opportunity to promote small businesses and to stand out from the crowd. American Express also helps you in marketing your Small Business. You can also share your thoughts about the Small Business Saturday and promote your small business on social media platforms like Twitter and Facebook by using the hashtag #SmallBusinessSaturday.